But some are really not good. Don’t make people do too much work in trying to figure out who you are. Put some valuable, relevant information in your bio – give people a good reason to follow you simply by looking at your bio.
Here are the top 7 things to keep OUT of your Twitter bio:
1. Team Follow Back (and variations thereof) – When I see this in your bio, it tells me one thing: Twitter is a numbers game to you and nothing more. Remember, Twitter is a tool of engagement. The goal is to connect with people for a reason. Following back just for the sake of raising your follower count is pointless.
2. Tweets/opinions are my own – Not really necessary. Especially if your Twitter handle is pretty close to your real name. Who else would you be tweeting for? I think it just takes up valuable space you could use to tell potential followers who you are.
3. Bad translations – I read a bio today that was obviously from a non-native English speaker. Unfortunately, it made no sense whatsoever. I’m always impressed when people can speak more than one language – just make sure that if you’re translating your bio (or your tweets) into English, that it’s understandable.
4. Ambiguity – Twice today I read “join our beta project!” Your beta project about … ? Neither one was specific, which means you’d have to click on their Twitter profile, then the link attached, then figure out what the project is, then click back to Twitter if you actually want to follow them. Too many steps! Remember, make it easy.
5. Blankness – Still surprised when I see a Twitter bio that is absolutely blank. I should not have to figure you out from your tweets. If you can’t take the time to write just one sentence about yourself, then I don’t have the time to follow you.
6. Too many hashtags – If you include hashtags in your Twitter bio, followers can click on that hashtag and go right to the Twitter search for that phrase. However, if your bio is entirely made up of hashtags, it’s really hard to read. I wouldn’t include more than three.
7. Your resume – Several bios only listed where people work, or where they went to school and where they work. If that’s all you want to include, it would be better to include a link to your LinkedIn profile. You are more than your job – add a little personality to create a more well-rounded profile.
Your Twitter bio should accurately reflect your personal brand. Use your 160 characters wisely!